digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results

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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Manali Khimasia

Attending Addon Skills PgMP certification course gave me a lot of confidence for attempting the exam and I successfully cleared the exam on my first attempt. The course material was thorough and all important concepts were explained in detail during the 3 days training. The best part about Addon Skills was that the training was not limited to 3 day classroom session. Another 10 online sessions were conducted to discuss questions and clear doubts. We were also provided with videos, question banks and highlights of important concepts and likely questions from SPMv3. Besides, Kailash personally reviewed each of our applications multiple times and gave valuable feedback for improvements till it was ready for submission. I strongly recommend Addon Skills for professional certification preparation courses since they provide complete guidance and support till the date you take your certification exam.

Ramesh Potnis

I got acquainted with Addon Skills during my PgMP journey. I could successfully clear this not so easy examination on my first attempt. Addon Skills has very effective style of imparting training which helps the participants / students not only to strengthen their concept but also to prepare from examination point of view. Their study material is very handy to refer especially when your exam date is nearing. Addon Skills, unlike other training organization, keeps in constant touch with their students, ensures that they are on their targeted to path to march towards their goal of certification and guides them whenever and wherever required. I strongly recommend all PgMP aspirants to enroll for Addon Skills training sessions. It will surely help.

Nikhil Tayade

I am very happy to announce that I have passed the PgMP certification on 7th May. This was a journey with tremendous learning experience.Detailed 3 day training session from Addon Skills, Question Bank from Addon Skills, and Continuous on-going support via WhatsApp virtual discussion room created by them were really the things that made this Giant and herculean task look simple. I am thankful to Addon skills for the training as this was a major contributor in achieving this certification.

Rachita Dharmapurikar

Kailash is an excellent mentor. With his vast knowledge, he was able to satisfy all my questions and queries to the most satisfaction. It is very difficult to find a coach in the training areas of top-notch areas like Program Management as you need to have the top knowledge and broad experience. Mr. Kailash is one of the best and he is of the top caliber and someone who could deliver and coach and to larger organizations as per their needs.

Mubashir Shaikh

I greatly value the guidance and mentorship received coupled with the wonderful training and learning aids. It is a complete package and has the capacity to enable every aspirant with an opportunity to learn & earn the coveted PgMP certificate. Although I am yet to attend the exam myself, I already feel confident about it with the training & support received so far.

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