digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results

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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Sanjeev Kumar

Big thanks to Addon Skills Team for the tremendous support provided during my certification journey of 3 months. This was the best training I have ever attended. You guys managed to build up my confidence and knowledge from Day 1 of Training to the day I went for exam :) which has resulted to pass the exam so smoothly in First attempt itself. Thanks for all your guidance and coaching, without your support my this journey wouldn’t have been possible.

Balakrishna Raju

I am greatly pleased to share that I have successfully obtained Program Management Professional (PgMP) Credential!! Without Addon Skills this journey wouldn’t have been possible. Special thanks to Addon Skills team for the guidance/support throughout the process, you made it to so easy for me to pass the exam. Addon Skill Training material and notes helped Big time for fundamentals of Program management. Question banks with explanation were very helpful in gaining the thorough understanding of all domains. Question bank is very close to the exam question.

Albert D'costa

Everything that I learnt and practiced about Project & Program Management comes through Addon Skills. Addon Skills provided valuable advice and most importantly acted as a sounding board and wise counselor. Thank you for making an amazing difference to my career!

Pramit

I got my PgMP training from Addonskills and cleared the exam in first attempt. What I liked about Addonskill is that trainer provides the honest feedback which helps candidate to know their strength and area of improvement. Addonskill trainer was always very approachable and continuously helped me after the training was completed .Quality of Addonskills material is very good and as a result of it I finished my exam in 2.5 hrs only . I am glad to be a student of Addonskills !!

Deepak Gupta

I passed PgMP exam on 12th June 2018. I can confidently say no other study material and QB is needed, if you go to Addon Skills material and Question banks. I have gone through Addon Skills QB two times.

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