digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Krunal Vilkar

I attended the Add-on Skills PMP course in June 2017.Great course content, informative, practical and interesting. Practical tips on how to approach study. Access to vital simulation exams, email and 24X 7 support from Add-on Skills.One of the best courses I have ever attended.

Brijesh Nair

PgMP certified on 26th October 2018. "Addon Skills" is highly professional training institute & they really have a structured methodological approach of course delivery, which facilitates each & every participant to achieve the goal & objective of PgMP Certification in short span of time (2-3 months) successfully. Training Program helps to develop deep understanding & greater Insights of the Program Management Concepts, provide reference to SPM v4 & ECO Clauses, Practical Case Studies & Examples, Mock Tests, Post training support sessions, Application Writing Sessions, etc. Regular feedback sessions to ensure the candidate has really understood & absorbed the concept explained is the essence of the training program. Kailash is strongly determined, dedicated & devoted to his job of delivering the training to the best possible extent. Regular follow-ups by Addon Skills on the overall progress of learning of candidate & pushing the candidates to take the extra mile in their busy schedule is really appreciated!! The 'Live Chat Service' on WhatsApp for clarification of doubts answered by expert trainers instantaneously is exemplary service offered!! Last but not the least, it’s worth enrolling for the training program!!

Balakrishna Raju

I am greatly pleased to share that I have successfully obtained Program Management Professional (PgMP) Credential!! Without Addon Skills this journey wouldn’t have been possible. Special thanks to Addon Skills team for the guidance/support throughout the process, you made it to so easy for me to pass the exam. Addon Skill Training material and notes helped Big time for fundamentals of Program management. Question banks with explanation were very helpful in gaining the thorough understanding of all domains. Question bank is very close to the exam question.

Noor Shaikh

I have attended the PgMP training from Addon Skills in the month of February 2017.Trainers are highly professionals who share deep knowledge in the subject with the real time experience which helped me to understand the program management concept. Even after the completion of course they followup on study, guidance on exam form filling and the approach to solve the questions is commendable. Addon Skills boosted moral every time when I felt low in confidence. I recommend Addon Skills to those who aspire to become PMP or PgMP or PfMP certified because they are the best. Thanks a ton, Addon Skills for your instructions and guidance. Your training was absolutely the reason I was able to master this material so fast and pass PgMP exam.

Chirag Kapadia

Senior Project Manager

I have attended Portfolio Management Professional (PfMP) certification training from Addon Skills and Mr. Kailash Upadhyay delivered the training. I must say the training made every concept cleared. Not just the training but the mock test and post training Videos from Addon Skills really helped in this certification journey. The best part of engaging with Addon Skills is the “Telegram” group access where aspiring professionals discuss their doubt and clarifies their assumption about the concept. I am thankful to Addon skills for the training as this was a major contributor in achieving this certification and becoming one among the first 900 PfMP certified professionals in the world.

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